Half a dozen slightly-under-middle-aged men, deciding on what keywords best represented their target demographic. Settling on hashtags, toga parties, and a memetic phrase a couple minutes later. They phone up the intern who’s good at Photoshop and awkwardly relay the scene verbally to him. He wants to say something, but he’s getting paid, and the status quo is more important to him than whether or not teens actually chant “TOGA! TOGA!” in 2013.